Business innovation services

Over time markets become saturated and products and technologies mature. To stay in the game, companies must continuously develop new value propositions for their markets. To assure a company's livelihood, new value propositions must be real breakthroughs. Conventionally companies that are unable to differentiate are relegated to fighting for business based on price.

Breakthroughs are typically linked to the ingenuity of one unique entrepreneur. For example, the success of Apple is associated with its legendary founder, Steve Jobs. If we are not going to challenge this perception, we may unavoidably leave many powerful ideas for breakthrough innovation unexploited. Innovation does not need to be a magical act of randomness, or dependent on a single person.

The real need is to systematize innovation as a structured process within an organization such that it becomes man independent. Having a reservoir of innovative ideas and a robust process to convert the ideas into reality is the real differentiator between a flagship company and the rest.

Our engagement model for business innovation

While we have proven innovation framework, to guide the client in their innovation journey, we have the right experience in quickly customising our processes to a given industry and bringing compatibility to their culture.

We have proven six stage Business Innovation process , right from understanding and arriving at the “ AS IS “ strategy canvas , to creating the new strategy canvas , clearly arriving at the new strategic profile and zeroing down on the new focus areas.

  • AS IS Understanding
  • Analyze Growth Direction
  • Mining Opportunities
  • Generating Innovation Portfolio
  • Marathon 1 – Building Prototype
  • Marathon 2 – Test Marteking

The Business Innovation Journey